His latest poster is equally badass, the problem is that it's for a Sandra Bullock film. Director Paul Feig is a funny dude, so I'll give him the benefit of the doubt, but the countless TV spots for The Heat I'm hit with every 7 minutes have been nearly laugh-free, apart from the 1 second shot of Buster from Arrested Development. And that really only makes me laugh because I look a lot like Buster from Arrested Development. Only with a beard.
These are being given away for free at Alamo Drafthouse theaters, so anyone whose girlfriend or wife drags them to see this at an Alamo theater will at least get a cool poster out of it.
Collectible poster will be available for free at participating Alamo Drafthouse locations while supplies last
Austin, TX– Monday, June 24, 2013 – Mondo is excited to unveil a collectible full size poster for The Heat from artist The Dude Designs. The explosive piece of art will be available for free at 10pm opening night showtimes of The Heat on June 27 at Alamo Drafthouse theaters across the country, while supplies last*. From director Paul Feig (Bridesmaids), The Heat stars Sandra Bullock and Melissa McCarthy.
“I am a huge fan of the work Mondo does so I was really pushing for them to do a poster for The Heat,” says Feig. “When they sent me their take I cracked up as they really nailed it.”
“Everything Paul Feig touches is amazing, so we were incredibly excited when he reached out to us and asked us if we wanted to do a poster for The Heat. After watching an early screening of it, we were sold on the movie’s hilarity and this poster is the direct result,” said Mondo Creative Director Justin Ishmael.
Commenting on the inspiration for the artwork, Tom ‘The Dude Designs’ Hodge said,“The Heat poster was an exciting design to take on. Galvanized by the awesome power of VHS cover art I set to work creating the ultimate 80s action buddy cop visual, drawing out the humor in an explosion of over the top action.”
Uptight FBI Special Agent Sarah Ashburn (Sandra Bullock) and foul-mouthed Boston cop Shannon Mullins (Melissa McCarthy) couldn’t be more incompatible. But when they join forces to bring down a ruthless drug lord, they become the last thing anyone expected: buddies.
*Look closely for a special Paul Feig cameo in the art!
Participating Alamo Drafthouse markets include:
San Antonio: http://drafthouse.com/movies/the-heat/san_antonio
Kansas City: http://drafthouse.com/movies/the-heat/kansas_city
Northern Virginia: http://drafthouse.com/movies/the-heat/northern_virginia
*Posters will be available at each location and can be redeemed beginning at 8pm on Thursday, June 27 for attendees of the 10pm showtimes only. Attendees must present their 10pm showtime ticket for The Heat to redeem a poster. Purchase of a ticket does not guarantee a poster and will be given out first come, first served while supplies last.